L'Olympique de Marseille has chosen McCANN to help support OM in its global communication strategy.28 apr 2017
After a competition, the McCANN agency has become the new partner of the prestigious Marseille club. it will be in charge of redefining the club's brand platform and developing a new multichannel communication territory in France and abroad.
The first steps of this partnership will be the development of an institutional campaign for the club, which will be launched in the off-season, as well as the development of the subscription campaign for the 2017-2018 season, starting in June.
«We are very pleased with this new collaboration, and very proud to be able to accompany a brand as prestigious and powerful as OM, in writing the next pages of its history», said Bruno Tallent, president Of McCANN France. « McCANN's ambition has always been to accompany major brands and companies in the important stages of their lives. OM is a football club but above all an international brand, which engages with and in awe of its millions of fans»
This collaboration is part of the new strategic plan of the club, the OM Champion Project, sponsored by its new owner, Frank McCourt, and its president, Jacques-Henri Eyraud.
A new vision that aims to make the raise the profile of the OM brand again in France and all over the world, while strengthening the club's roots in the Marseille
Statement from Jacques-Henri Eyraud, President of the Management Board of Olympique de Marseille: " We were very impressed by the creative approach of the McCANN agency Our first objective is to improve our performance on the field and in all areas of club management. As we progress, we want to gradually pitch in and develop the OM brand in France and abroad, whose identity is so strong .»
Founded in 1927, McCANN is an integrated communications agency with international brands such as Nespresso, L'Oréal Paris and CPW Céréales Nestlé, as well as local brands such as Subway, Mastercard, Aosta, Justin Bridou, Dodu, Beaugrenelle
The agency was behind the likes of certain famous slogans such as "Because I'm worth it" for L'Oréal Paris and "What Else" for Nespresso.
McCANN is part of McCANN Worldgroup, a subsidiary of the Interpublic group. In France, the group brings together 6 agencies with varying expertise: MRM // McCann, M Stories, Futurebrand, Weber Shandwick, McCann Healthcare, with more than 550 employees