OM launches its official Dongqiudi account

tue 16 Oct at 09:30
Par 
OM
Vidéo © 
OM.net 2016
Just months after the launch of the Club’s official Weibo account, Olympique de Marseille is continuing its development in China by launching an official account on Dongqiudi, 1st football app in China.

Also known as "All Football" around the world, Dongqiudi is the biggest football app in China - with more than 40 million users.

Olympique de Marseille aims to attract more supporters abroad by offering OM-exclusive content on specific social networks and platforms. As a result, Olympique de Marseille's decision is to attack a constantly changing market in the areas of social media and football: China.

In the consistent development of its internationalization process, Olympique de Marseille is honoured to announce the launch of its official account on the Chinese social network Dongqiudi, joining the largest European clubs on this platform such as Manchester City, Borussia Dortmund, AC Milan, Napoli and Inter Milan.

Laurent Colette, General Manager of Olympique de Marseille:

"Following the launch of our Weibo account and after various activations in China since last season, it was important for OM to cement its presence in China by working with one of the most important and active players in Chinese sports. Dongqiudi will allow us to expand our digital content strategy by broadcasting the latest club news while promoting the rise of Chinese football."

Exclusive and localized content will be available daily for Chinese fans on Olympique de Marseille’s Dongqiudi page.

Preview the official OM page on Dongqiudi.